A Visual History of Corvette Logos, Part 1 - Core77

When Chevrolet was preparing their new Corvette sports car in the early '50s, the task of designing the logo fell to Chevy interior designer Robert Bartholomew. Bartholomew's design (above) featured two crossed flags: One, the checkered flag that symbolized race victory, the other, the American Stars 'n Stripes.

当雪佛兰在50年代初准备他们的新克尔维特跑车时，设计标志的任务落在了雪佛兰室内设计师罗伯特·巴塞洛缪身上。巴塞洛缪的设计（上图）有两面交叉的旗帜：一面是象征种族胜利的方格旗，另一面是美国的星条旗。

However, using the American flag to promote commercial products was illegal at the time, and Chevy execs reportedly decided at the last minute to nix that part of the design. (It's not clear why they waited until four days before the car's unveiling, but you can practically picture Bartholomew sitting at his drafting table going

goddammit.

) Bartholomew's last-minute replacement was a flag sporting both the Chevrolet logo and a fleur-de-lis, a French symbol that was reportedly part of Louis Chevrolet's family crest. (See our post on heraldry

here

.)

然而，使用美国国旗来推广商业产品在当时是非法的，据报道，雪佛兰高管在最后一刻决定取消这部分设计。(It目前还不清楚他们为什么要等到四天后才推出这款车，但你几乎可以想象巴塞洛缪坐在他的起草表

去该死的。

巴塞洛缪在最后一刻更换的是一面印有雪佛兰标志和鸢尾花的旗帜，鸢尾花是法国的象征，据报道是路易斯·雪佛兰家族徽章的一部分。(See我们在

这里

的纹章职位。）

New badges were whipped up based on Bartholomew's drawings, and the Corvette debuted in 1953 at New York's Waldorf-Astoria hotel.

根据巴塞洛缪的画作制作了新的徽章，克尔维特于1953年在纽约的华尔道夫酒店首次亮相。

Sadly, after that story, all mention of specific designers associated with subsequent logos are nil. What we do know is that Bartholomew's design stuck around until 1957, then underwent multiple tweaks and changes throughout the years. Amassing a photo list has proved trickier than expected, as there were multiple emblems for the hood, tail and fenders, but we've tried to put together a visual chronology focused on the nose badges.

可悲的是，在这个故事之后，所有提到的具体设计师与随后的标志是零。我们所知道的是，巴塞洛缪的设计一直坚持到1957年，然后经历了多年的多次调整和变化。收集照片列表比预期的要棘手，因为引擎盖、尾部和挡泥板有多个标志，但我们试图把一个视觉年表集中在鼻子上。

In 1956 and '57, a Chevrolet chevron was added to the design:

1956年和1957年，雪佛兰的Chevron被添加到设计中：

In 1958 we see a typographic update that persists until 1961:

在1958年，我们看到一个印刷更新，一直持续到1961年：

In 1962, the letters move outside the circle to the hood of the car:

1962年，这些字母从圆圈外移到了汽车的引擎盖上：

1963 sees an interesting change: The American flag is sort of snuck back into the logo, though the French would probably see a Tricolor. The circle is also dispensed with, as the logo is now shaped to follow the pointed "nose" of the new '63 body design.

1963年看到了一个有趣的变化：美国国旗有点偷偷回到标志中，尽管法国人可能会看到三色。圆圈也被免除，因为标志现在的形状是按照新的'63机构设计的尖“鼻子”。

In '65 the logo goes minimalist, dropping the fluff and keeping just the flags.

在65年的标志去极简主义，下降的绒毛和保持只是旗帜。

In 1967 the flags get an angle change, and the design remains the same until 1972:

1967年，旗帜的角度发生了变化，直到1972年，旗帜的设计保持不变：

In 1973 we see the first "sunburst" design. Once again typography is added to the periphery.

1973年，我们看到了第一个“朝阳”设计。再一次，印刷术被添加到外围。

From 1975 to 1976, the letters are dropped again.

从1975年到1976年，这些字母再次被删除。

Though they look kind of cool now, these last two "sunburst" designs were an uncharacteristic and somewhat gaudy detour for the Corvette emblem. Perhaps it was a sign of '70s excess, and it was certainly very different from the minimalism of the logo of just ten years before. But next Chevy would move into more graphic-design-y territory, as you'll see in

Part Two

.

虽然他们看起来有点酷，现在，这最后两个“朝阳”的设计是一个不典型的，有点花哨的绕道克尔维特徽章。也许这是70年代过剩的标志，它肯定与十年前的标志极简主义有很大不同。但是下一个雪佛兰将进入更多的图形设计领域，正如你将在

第二部分

看到的。